{"id":2640,"date":"2019-05-16T09:47:48","date_gmt":"2019-05-16T09:47:48","guid":{"rendered":"https:\/\/www.healthnews.ie\/?p=2640"},"modified":"2020-02-18T15:57:37","modified_gmt":"2020-02-18T15:57:37","slug":"personalised-medicine-now-reality","status":"publish","type":"post","link":"https:\/\/www.healthnews.ie\/oncology\/personalised-medicine-now-reality\/","title":{"rendered":"Personalised medicine is now a reality"},"content":{"rendered":"\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-atomic-blocks-ab-profile-box round ab-has-avatar ab-font-size-14 ab-block-profile ab-profile-columns\"><div class=\"ab-profile-column ab-profile-avatar-wrap\"><div class=\"ab-profile-image-wrap\"><figure class=\"ab-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" class=\"ab-profile-avatar wp-image-2705\" src=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2019\/05\/07211407\/Mary-Maguire-190515_M1_091_pp.jpg\" alt=\"\" srcset=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2019\/05\/07211407\/Mary-Maguire-190515_M1_091_pp.jpg 300w, https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2019\/05\/07211407\/Mary-Maguire-190515_M1_091_pp-125x125.jpg 125w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div><\/div><div class=\"ab-profile-column ab-profile-content-wrap\"><h2 class=\"ab-profile-name\" style=\"color:#32373c\">Mary Maguire<\/h2><p class=\"ab-profile-title\" style=\"color:#32373c\">Group Medical Manager, Roche<\/p><div class=\"ab-profile-text\"><\/div><ul class=\"ab-social-links\"><\/ul><\/div><\/div>\n\n\n\n<p><em>An explosion of technological advances and data gathering is taking personalised medicine to the next level.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p>When it comes to treating patients, there\u2019s a general consensus that holistic care, where a patient\u2019s complete needs are taken into consideration, is preferable. Until recently, this has been little more than wishful thinking. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technology opening up potential<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\"><a href=\"https:\/\/www.healthnews.ie\/oncology\/innovations-in-oncology-prevention-and-screening\">Technology <\/a>is opening up the potential to completely rethink patient care. The catalyst driving this major shift is \u2018big data\u2019 or, as Mary Maguire from Roche &#8211; a pharmaceutical company innovating in the field of personalised medicine &#8211; more accurately calls it,\u00a0 <em>meaningful<\/em> data. <\/p>\n\n\n\n<p>There is a growing number of electronic\nmedical records and patient repositories, so we have more information than ever\nbefore at our fingertips. But information in isolation is meaningless. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Intelligent\nanalytics<\/strong><\/h2>\n\n\n\n<p>Furthermore it\u2019s the advent of machine learning and artificial intelligence that has opened up the opportunity for digital pathology and advanced analytics to better understand the links between genetic mutations, disease and the relevant treatments.<\/p>\n\n\n\n<p>\u201cIt\u2019s all about asking the right questions and then linking these mass repositories so, when we look at these data sets, the insights we\u2019re getting can be applicable to a lot of patients,\u201d says Maguire. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cancers underlying genetic signature<\/h2>\n\n\n\n<p>Such information has already led to a shift in the way disease is categorised. In terms of cancer, we generally think about its location in the body &#8211; bowel, skin and breast, for example. However, with greater insights, physicians are now looking at the underlying genetic signature of the cancer and how that can be treated. This, in turn, is opening up new treatment possibilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wearable\ntech and apps to support patients\u2019 treatment plans <\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\"><a href=\"https:\/\/www.irishtimes.com\/special-reports\/life-sciences\/ireland-leads-the-way-in-personalised-medicine-1.3719616\">The personalisation of medicine<\/a> has the potential to go even further than assisting diagnositics and treatment planning. There is now a plethora of wearable technologies and medical apps that have in fact made it much easier to track a patient\u2019s ongoing health and response to medication<\/p>\n\n\n\n<p>A physician may only see a patient every month, and yet, with wearable technology, they can track fluctuations in their health continuously. Such information can then be used to make appropriate adjustments to a patient\u2019s treatment plan. <\/p>\n\n\n\n<p>\u201cWe\u2019re trying to leverage different sources\nof information that are available, so care is optimised at every stage for the\npatients,\u201d confirms Maguire. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sharing\ninformation across the health care sector is vital<\/strong><\/h2>\n\n\n\n<p>Many healthcare teams are already taking a more personalised approach to care, but Maguire is under no illusion that industry-wide adoption will be easy.<\/p>\n\n\n\n<p>The technology is indeed available, and much has already been deployed, but until there is connectivity &#8211; across hospitals, pharmaceutical companies, research institutes and beyond &#8211; its potential won\u2019t be optimised.<\/p>\n\n\n\n<p>\u201cIt can be overwhelming,\u201d acknowledges\nMaguire. \u201cBut fundamentally we\u2019re trying to make the patient journey and the\nphysician\u2019s journey with the patient as easy as possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An explosion of technological advances and data gathering is taking personalised medicine to the next level. When it comes to treating patients, there\u2019s a general consensus that holistic care, where a patient\u2019s complete needs are taken into consideration, is preferable. Until recently, this has been little more than wishful thinking. Technology opening up potential Technology &hellip; <a href=\"https:\/\/www.healthnews.ie\/oncology\/personalised-medicine-now-reality\/\">Continued<\/a><\/p>\n","protected":false},"author":23,"featured_media":2642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2856],"tags":[2859],"class_list":["post-2640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oncology","tag-innovation-in-oncology-2019"],"acf":[],"featured_image_src":"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2019\/05\/07211410\/GettyImages-921560602-600x400.jpg","featured_image_src_square":"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2019\/05\/07211410\/GettyImages-921560602-600x600.jpg","author_info":{"display_name":"Your Future Career","author_link":"https:\/\/www.healthnews.ie\/author\/harveyodonnell\/"},"vicky_index_order":"","_links":{"self":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/2640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/comments?post=2640"}],"version-history":[{"count":18,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/2640\/revisions"}],"predecessor-version":[{"id":4109,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/2640\/revisions\/4109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/media\/2642"}],"wp:attachment":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/media?parent=2640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/categories?post=2640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/tags?post=2640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}