{"id":11056,"date":"2024-03-26T14:44:16","date_gmt":"2024-03-26T14:44:16","guid":{"rendered":"https:\/\/www.healthnews.ie\/?p=11056"},"modified":"2024-04-03T08:15:25","modified_gmt":"2024-04-03T08:15:25","slug":"compliance-experts-ensuring-ethical-promotion-of-medicines-in-ireland","status":"publish","type":"post","link":"https:\/\/www.healthnews.ie\/clinical-trials\/compliance-experts-ensuring-ethical-promotion-of-medicines-in-ireland\/","title":{"rendered":"Compliance experts ensuring ethical promotion of medicines in Ireland"},"content":{"rendered":"\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-atomic-blocks-ab-profile-box round ab-has-avatar ab-font-size-14 ab-block-profile ab-profile-columns\"><div class=\"ab-profile-column ab-profile-avatar-wrap\"><div class=\"ab-profile-image-wrap\"><figure class=\"ab-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"ab-profile-avatar wp-image-11057\" src=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205904\/Caroline-Conference-2022.jpg\" alt=\"\" srcset=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205904\/Caroline-Conference-2022.jpg 400w, https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205904\/Caroline-Conference-2022-125x125.jpg 125w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div><\/div><div class=\"ab-profile-column ab-profile-content-wrap\"><h2 class=\"ab-profile-name\" style=\"color:#32373c\">Caroline Kelly<\/h2><p class=\"ab-profile-title\" style=\"color:#32373c\">Founder and Managing Director, Pharma Integrity<\/p><div class=\"ab-profile-text\"><\/div><ul class=\"ab-social-links\"><\/ul><\/div><\/div>\n\n\n\n<p><em>Pharmaceutical companies are committed to the ethical promotion of medicines, navigating outdated legislation with the help of <a href=\"https:\/\/www.pharmaintegrity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">market-leading compliance experts<\/a>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Clinicians are expected to keep up with all new treatments and advances, which is no easy feat. However, those who choose to collaborate with pharmaceutical companies get direct access to current treatment insight, including efficacy and safety information, to enable informed decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-compliance-in-medicine-promotion\"><strong>Data compliance in medicine promotion<\/strong><\/h2>\n\n\n\n<p>Companies must adhere to strict regulations regarding the use of data obtained from clinical trials for medicine advertising. They are required to promote the rational use of medicinal products, aligning with approved indications, appropriate patient populations plus correct dosage and administration while emphasising usage precautions. Ultimately, clinicians must balance medicine efficacy with safety considerations.<\/p>\n\n\n<div id=\"healt-3161927739\"><div class=\"healt-adlabel\">Advertisements<\/div><div id=\"healt-2641847310\" style=\"margin-top: 30px;margin-bottom: 30px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.pharmaintegrity.com\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Pharma Integrity2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205841\/Pharma-Integrity2.jpg\" alt=\"\"  srcset=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205841\/Pharma-Integrity2.jpg 1563w, https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205841\/Pharma-Integrity2-768x256.jpg 768w, https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205841\/Pharma-Integrity2-1536x512.jpg 1536w\" sizes=\"auto, (max-width: 1563px) 100vw, 1563px\" width=\"750\" height=\"250\"   \/><\/a><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-commitment-to-ethical-promotion\"><strong>Commitment to ethical promotion<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Caroline Kelly, Founder and Managing Director of <a href=\"https:\/\/www.pharmaintegrity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pharma Integrity<\/a>, a female-led healthcare consultancy, advises pharmaceutical companies on compliance excellence. She explains: \u201cPharmaceutical companies are unanimous at putting patients front and foremost. To achieve this, the amount of internal resourcing, funding, training of staff, internal structures, processes and standards, which go into all their activities, is vast.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ultimately, clinicians must balance <br>medicine efficacy with safety considerations.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-of-outdated-legislation\"><strong>Challenges of outdated legislation <\/strong><strong><\/strong><\/h2>\n\n\n\n<p>The statutory instrument, which governs the advertising of medicines in Ireland, hasn\u2019t been updated since 2007. According to Kelly: \u201cCompanies are being provided with new opportunities, systems and manners in which they can engage with healthcare professionals, patients and the public, which do not fit into the structures of existing legislation or industry codes of practice.\u201d<\/p>\n\n\n\n<p>It is becoming increasingly difficult for pharmaceutical companies to optimise internal processes while continuing to align with such outdated legislation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-medicine-promotion-ethics-for-public-health\"><strong>Medicine promotion ethics for public health<\/strong><\/h2>\n\n\n\n<p>Holding extensive industry experience, Kelly is passionate about the work being done behind the scenes to ensure ethical promotion of medicines. Pharma Integrity is uniquely positioned to navigate both the UK and Ireland with operational confidence.<\/p>\n\n\n\n<p>She says: \u201cThe industry is under a lot of scrutiny from the regulator for non-compliance of advertising; companies genuinely want to know what they can be doing differently and better, and Pharma Integrity provide the forum for them to achieve that.\u201d<\/p>\n\n\n\n<p>Providing a host of innovative services, events and programmes are tailored to individual companies\u2019needs, including a cross-industry compliance network championing good practice between all. \u201cToday, stakeholders \u2014 health professionals, payers, patients and the public \u2014 care about \u2018how\u2019 you have achieved successes, not just \u2018what\u2019 you have achieved. Reputation matters,\u201d she adds.<\/p>\n\n\n\n<p>With market-leading compliance experts helping behind the scenes, we can have confidence that the pharmaceutical industry is ensuring the best for patients, healthcare professionals and the public.<\/p>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><div style=\"text-align:center\" class=\"wp-block-atomic-blocks-ab-button ab-block-button\"><a href=\"https:\/\/www.pharmaintegrity.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ab-button ab-button-shape-rounded ab-button-size-medium fb-pixel\" style=\"color:#ffffff;background-color:#00b3b3\">Click here to learn more<\/a><\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Pharmaceutical companies are committed to the ethical promotion of medicines, navigating outdated legislation with the help of market-leading compliance experts. Clinicians are expected to keep up with all new treatments and advances, which is no easy feat. However, those who choose to collaborate with pharmaceutical companies get direct access to current treatment insight, including efficacy &hellip; <a href=\"https:\/\/www.healthnews.ie\/clinical-trials\/compliance-experts-ensuring-ethical-promotion-of-medicines-in-ireland\/\">Continued<\/a><\/p>\n","protected":false},"author":91,"featured_media":11206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5829],"tags":[5898],"class_list":["post-11056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clinical-trials","tag-clinical-trials-q1-2024"],"acf":[],"featured_image_src":"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205843\/Pharma-Integrity-HiRes-84-600x400.jpg","featured_image_src_square":"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205843\/Pharma-Integrity-HiRes-84-600x600.jpg","author_info":{"display_name":"henryphillips","author_link":"https:\/\/www.healthnews.ie\/author\/henryphillips\/"},"vicky_category_order":[{"category_id":5829,"order":"8"}],"vicky_index_order":"","_links":{"self":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/11056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/comments?post=11056"}],"version-history":[{"count":7,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/11056\/revisions"}],"predecessor-version":[{"id":11209,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/11056\/revisions\/11209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/media\/11206"}],"wp:attachment":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/media?parent=11056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/categories?post=11056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/tags?post=11056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}