{"id":10821,"date":"2024-03-01T15:06:01","date_gmt":"2024-03-01T15:06:01","guid":{"rendered":"https:\/\/www.healthnews.ie\/?p=10821"},"modified":"2024-03-28T09:03:42","modified_gmt":"2024-03-28T09:03:42","slug":"balancing-diverse-user-needs-in-a-complex-clinical-universe","status":"publish","type":"post","link":"https:\/\/www.healthnews.ie\/future-of-healthcare\/balancing-diverse-user-needs-in-a-complex-clinical-universe\/","title":{"rendered":"Balancing diverse user needs in a complex clinical universe"},"content":{"rendered":"\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-atomic-blocks-ab-profile-box round ab-has-avatar ab-font-size-14 ab-block-profile ab-profile-columns\"><div class=\"ab-profile-column ab-profile-avatar-wrap\"><div class=\"ab-profile-image-wrap\"><figure class=\"ab-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" class=\"ab-profile-avatar wp-image-10823\" src=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205941\/Frontend-Headshot.jpg\" alt=\"\" srcset=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205941\/Frontend-Headshot.jpg 250w, https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205941\/Frontend-Headshot-125x125.jpg 125w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure><\/div><\/div><div class=\"ab-profile-column ab-profile-content-wrap\"><h2 class=\"ab-profile-name\" style=\"color:#32373c\">Frank Long<\/h2><p class=\"ab-profile-title\" style=\"color:#32373c\">Director, Frontend.com<\/p><div class=\"ab-profile-text\"><\/div><ul class=\"ab-social-links\"><\/ul><\/div><\/div>\n\n\n\n<p><em>Innovating product solutions in healthcare is complex, but a user-centred approach significantly reduces risks, boosts efficiency and ultimately provides better outcomes.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>&nbsp;\u201cHealthcare innovation is hard,\u201d explains Frank Long, Director at <a href=\"https:\/\/www.frontend.com\/healthcare-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frontend.com<\/a>, which provides research and design services to the medtech and pharmaceutical industries.<\/p>\n\n\n\n<p>\u201cIt\u2019s a complex ecosystem, with multiple stakeholders \u2014 each with their own unique goals and requirements. For a solution to succeed, whether it\u2019s a drug therapy or medical device, it needs to work for everybody; this is what makes it so difficult,\u201d he explains.<\/p>\n\n\n<div id=\"healt-1696093470\"><div class=\"healt-adlabel\">Advertisements<\/div><div id=\"healt-2193860101\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><a data-no-instant=\"1\" href=\"https:\/\/www.frontend.com\/healthcare-services\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Frontend_6\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205928\/Frontend_6.jpg\" alt=\"\"  width=\"750\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-innovation-challenges\"><strong>Innovation challenges<\/strong><\/h2>\n\n\n\n<p>Innovation in the healthcare context requires time and resources, and the risks are high.<\/p>\n\n\n\n<p>Everybody is trying to deliver better patient outcomes at an acceptable cost, but the pace of change can be disruptive. The emergence of AI, wearable tech and remote monitoring has reinvented many traditional treatment protocols.<\/p>\n\n\n\n<p>Likewise, the shift away from hospital-based treatment towards homecare has challenges. Patients play a more active role in their therapy; however, healthcare teams need to provision, train and support these patients, adding new responsibilities.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For a solution to succeed, whether it\u2019s a drug therapy or medical device, it needs to work for everybody.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solving-the-right-problems\"><strong>Solving the right problems<\/strong><\/h2>\n\n\n\n<p>\u201cThe reason that healthcare projects often fail, is becasue people identify the wrong problems to solve,\u201d explains Long. \u201cWe work with clients early on to define the right problem to solve \u2014 and then we solve it in the right way. We research the needs of patients and professionals and <a href=\"https:\/\/www.frontend.com\/healthcare-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">align those with the product development roadmap<\/a>.<\/p>\n\n\n\n<p>\u201cWe then deliver practical design solutions to the product team. A lot of our work centres around prototyping and testing, which facilitates clinical validation early in the process, reducing risks and development costs.\u201d<\/p>\n\n\n<div id=\"healt-902846356\"><div class=\"healt-adlabel\">Advertisements<\/div><div id=\"healt-2090218932\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><a data-no-instant=\"1\" href=\"https:\/\/www.frontend.com\/healthcare-services\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Frontend_banner4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205927\/Frontend_banner4.jpg\" alt=\"\"  width=\"750\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transforming-healthcare-design-globally\"><strong>Transforming healthcare design globally<\/strong><\/h2>\n\n\n\n<p>Since 1998, Frontend has helped a global client base to innovate solutions that underpin investment and deliver commercial success. Crucially, providing solutions that work for all people in the healthcare system, streamlining healthcare delivery and, ultimately, designing better patient outcomes.<\/p>\n\n\n\n<p>\u201cOver the last five years, the team at Frontend have been invaluable in developing patient journey insights that allow us to better understand the patients we serve,\u201d says Garvan Byrne, Head of Healthcare Solutions, Amgen Ireland.<em><\/em><\/p>\n\n\n\n<p>\u201cThey worked with us to define the digital roadmap of the Lenire Tinnitus Treatment Device for both patients and Healthcare providers,\u201d shares Diarmuid Flavin, COO, Neuromod Devices.<\/p>\n\n\n\n<p>\u201cThey worked with us to define how surgeons will use the next generation of intra-cardiac imaging and have supported us from early user research throughout the product development process,\u201d says Christoph Hennersperger, CTO of LumaVision.<\/p>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><div style=\"text-align:center\" class=\"wp-block-atomic-blocks-ab-button ab-block-button\"><a href=\"https:\/\/www.frontend.com\/healthcare-services\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ab-button ab-button-shape-rounded ab-button-size-medium fb-pixel\" style=\"color:#ffffff;background-color:#161b28\">Click here to learn more<\/a><\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Innovating product solutions in healthcare is complex, but a user-centred approach significantly reduces risks, boosts efficiency and ultimately provides better outcomes. &nbsp;\u201cHealthcare innovation is hard,\u201d explains Frank Long, Director at Frontend.com, which provides research and design services to the medtech and pharmaceutical industries. \u201cIt\u2019s a complex ecosystem, with multiple stakeholders \u2014 each with their own &hellip; <a href=\"https:\/\/www.healthnews.ie\/future-of-healthcare\/balancing-diverse-user-needs-in-a-complex-clinical-universe\/\">Continued<\/a><\/p>\n","protected":false},"author":23,"featured_media":10902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5714],"tags":[5889],"class_list":["post-10821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-of-healthcare","tag-future-of-healthcare-q1-2024"],"acf":[],"featured_image_src":"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205932\/GettyImages-1495785807-600x400.jpg","featured_image_src_square":"https:\/\/s3.eu-north-1.amazonaws.com\/cdn-site.mediaplanet.com\/app\/uploads\/sites\/94\/2024\/03\/07205932\/GettyImages-1495785807-600x600.jpg","author_info":{"display_name":"Your Future Career","author_link":"https:\/\/www.healthnews.ie\/author\/harveyodonnell\/"},"vicky_category_order":[{"category_id":5714,"order":"4"}],"vicky_index_order":"","_links":{"self":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/10821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/comments?post=10821"}],"version-history":[{"count":7,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/10821\/revisions"}],"predecessor-version":[{"id":11124,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/posts\/10821\/revisions\/11124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/media\/10902"}],"wp:attachment":[{"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/media?parent=10821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/categories?post=10821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.healthnews.ie\/wp-json\/wp\/v2\/tags?post=10821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}